Requires a different approach
Competition for winning and retaining customers has changed.
Success is no longer determined by the companies who have the best product or service or even the ones with the largest advertising budget, but driven by the companies who have the most effective customer acquisition and retention programs.
This is creating a paradigm shift in business planning, moving from cost based planning to income driven planning.
Businesses have to put the needs and wants of the customer at the centre of this process rather than their own internal operations if they are going to attract increasingly discerning and demanding customers who have much more choice in a global market.
To develop a competitive edge that will give you more effective market engagement that attracts new business opportunities you need to have the right message with strong positioning and presence across the digital landscape and a clear and simple engagement process to manage and nurture the customer.
Access Performance has developed a simple five step process which focuses on small, achievable 5% increases to five critical areas of the business.