Is your business part of the 40% who say that a limited budget is the biggest barrier to doing more marketing? Whilst it may seem that a restricted marketing budget means less effective strategies, there are many ways you can create a low-cost, clearly defined digital marketing strategy to ensure optimum business growth and ROI. Here are some top tips for SME’s to get started.
Publish exciting content – old and new
Don’t be afraid to rehash old content- you could give last year’s blog post a new lease of life by featuring the key points in an infographic. Infographics are a great way of highlighting key information and can increase the amount of time that users stay on a page- with 41.5% of marketers revealing that infographics had the highest engagement out of all visual content in 2017.
Explore the benefits of LinkedIn
Many marketers fail to realise the many benefits of LinkedIn, simply using it to add connections. When used correctly, it can be a great resource to promote and grow your business. Through joining conversations with network connections, participating in group conversations, and engaging and communicating value though sharing blog posts, the possibilities are endless- and best of all, it’s free of charge!
Utilise the power of video
Since 60% of viewers will watch video before reading any site text, why not create a small explainer video to portray your business? Including a video on your website’s homepage could attract potential clients in a far more effective way and could mean that users stay on your website for 88% more time than on a homepage without video.
Become SEO-savvy
If your business is creating engaging digital content, then it is vital that you know how to reach the widest audience possible. Search engine optimisation is a simple way to significantly increase the reach of your content, as well as drive more traffic to your website. With the correct keywords, you can be sure that your business will appear in searches by potential clients looking for services you offer.
Create compelling case studies
Case studies are a simple but effective way to showcase the work that you do and are the 5th most popular type of content after social media content, e-newsletters, blogs, and website articles.
It’s important that your business case studies don’t focus too much on how great you are, but rather details the outcomes that your work can provide- so potential clients with similar issues will see how you can help them too.
To find out more about how we can help to implement the above features into your marketing strategy, contact us today.
