Video
Why do we promote video and animation for our clients’ websites?
Here’s why:
- YouTube isn’t just playing second fiddle to Google anymore; it’s a content powerhouse, with billions of views daily.
- Video content is now over 82% of all consumer internet traffic.
- Viewers claim they retain 95% of the information given in the form of videos.
- OptinMonster found that 72% of consumers prefer to learn about a product or a service through video content.
- Marketers land 66% more qualified leads through video marketing.
Engage and Inform with Video Explainers
Video explainers, for example, are an essential element of functional websites, serving as a powerful tool for conveying complex information quickly and engagingly. Their importance spans across various aspects of user experience, marketing effectiveness, and conversion optimisation.
Videos are inherently engaging and can capture your audience’s attention more effectively than text or static images. They can quickly illustrate concepts, making them ideal for explaining products, services, or complex ideas.
Combining visuals, audio, and sometimes text, videos cater to different learning styles and preferences, making the content more accessible and appealing to a broader audience.
Boost Conversions with Visual Storytelling
Story telling is so important these days and visual storytelling can create a stronger emotional connection with the audience, enhancing comprehension and retention of information.
By clearly demonstrating the benefits and functionalities of a product or service, video explainers help potential customers understand why they should choose your offering, leading to higher conversion rates.
Videos can also improve your website’s SEO. Search engines like Google often prioritise pages with video content, which can lead to better rankings and increased organic traffic and users will typically spend more time on your website pages that include video or animation elements.
Maximise Reach with Repurposed Video Content
Video content can be repurposed across various platforms, from your website to social media channels, email campaigns, and video-sharing sites like YouTube.
This extends its reach and impact beyond your site.
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